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What is Video Apply?
What is Video Apply?

Boost your job application with JobzMall's innovative cornerstone feature

Logan Lehman avatar
Written by Logan Lehman
Updated over 4 months ago

Video Apply is the cornerstone of JobzMall's video-first talent marketplace, setting us apart in the world of job searching and recruitment. This innovative feature allows job seekers to submit video cover letters alongside their applications, creating a more dynamic and personal first impression.



How Video Apply Works

  1. Create Your Video Cover Letter: While applying to a job, record a short video (typically 1-2 minutes) expressing your interest in the position and highlighting your qualifications.

  2. Showcase Your Personality: Use the video to demonstrate your communication skills, enthusiasm, and cultural fit – aspects that are hard to convey in a traditional resume.

  3. Submit With Your Application: Your video cover letter will be attached alongside your resume and other application materials.

  4. Stand Out From the Crowd: Your video application gets priority visibility, putting you ahead of standard resume-only applications.

Benefits for Job Seekers

  1. Make a Memorable First Impression: Show your personality and passion in a way that text alone can't capture.

  2. Highlight Soft Skills: Demonstrate communication abilities, confidence, and interpersonal skills directly.

  3. Explain Your Fit: Articulate why you're perfect for the role and how you align with the company culture.

  4. Overcome Resume Limitations: Address potential gaps or unique aspects of your background more effectively.

  5. Showcase Creativity: For creative roles, Video Apply allows you to display your innovative thinking and presentation skills.

  6. Increased Visibility: Video applications often receive priority in the review process, increasing your chances of being noticed.

Benefits for Employers

  1. Efficient Screening: Quickly assess a candidate's communication skills and cultural fit.

  2. Reduced Time-to-Hire: Video applications can accelerate the initial screening process, leading to faster hiring decisions.

  3. Improved Quality of Hires: Get a more holistic view of candidates early in the process, leading to better-fit hires.

  4. Assess Soft Skills Early: Evaluate important soft skills that are crucial for success but hard to gauge from a resume alone.

  5. Enhance Candidate Experience: Offer applicants a modern, engaging way to express their interest in your company.

  6. Reduce Hiring Bias: Focus on the candidate's presentation and qualifications rather than just resume formatting or keywords.

Tips for Creating an Effective Video Cover Letter

  1. Keep It Concise: Aim for 1-2 minutes to maintain the viewer's attention.

  2. Prepare Your Key Points: Plan what you want to say, but keep it natural and conversational.

  3. Professional Appearance: Dress appropriately and choose a clean, well-lit background.

  4. Show Enthusiasm: Let your passion for the role and company shine through.

  5. Address the Job Requirements: Highlight how your skills and experiences align with the position.

  6. End with a Call to Action: Encourage the employer to take the next step in the hiring process.

The Future of Job Applications

Video Apply represents the evolution of the traditional cover letter, adapting to a world where visual communication is increasingly important. By embracing this feature, you're not just applying for a job – you're engaging in a more personal, effective way of connecting with potential employers.

Whether you're a job seeker looking to stand out or an employer seeking to make more informed hiring decisions, Video Apply on JobzMall offers a powerful tool to revolutionize the application process.

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